What is a 'Pepsi' Rolex?

A "Pepsi Rolex" refers to a specific type of Rolex watch: the Rolex GMT-Master or GMT-Master II with a blue and red bezel. This iconic color combination has earned it the "Pepsi" nickname due to its resemblance to the colors of the popular soft drink.

The Pepsi bezel has been a part of the GMT-Master collection since its very beginning in 1954. Initially, the bezels were made of Bakelite, then aluminum, and now come in the scratch-resistant Cerachrom ceramic. There have been numerous models of the Pepsi Rolex throughout the years, but some of the most popular include:

• Reference 6542: The very first GMT-Master model, introduced in 1954 and featuring a Bakelite bezel.
• Reference 116719BLRO: The first modern Pepsi Rolex with a white gold case and Cerachrom bezel, introduced in 2014.
• Reference 126710BLRO: The most recent Pepsi Rolex, introduced in 2018 and featuring a stainless steel case and Cerachrom bezel.

The Pepsi Rolex is a highly sought-after watch among collectors and enthusiasts due to its iconic design, historical significance, and versatility. It can be dressed up or down and looks great on any wrist.

Here are some additional things to keep in mind about the Pepsi Rolex:

• It can be quite expensive, with prices starting around $10,000 for the stainless steel model and going up to $20,000 or more for the white gold model.
• It's a good investment, as its value is likely to continue to appreciate over time.
• If you're considering buying a Pepsi Rolex, it's important to do your research and make sure you're getting a genuine watch from a reputable dealer.

• Previous: What is a 'Panda' Rolex?
• Next: What is a 'Polar' Rolex?